Moments gives you access to real consumer stories quickly. Insights can be extracted from these stories to create relatable, compelling communications.
Moments is:
Powered by
storytelling
Qual depth &
nuance at scale
Deeper insight
through GenAI
There are 3 steps to moments:
#1 The briefing
You tell us who your target audience is and what you want to speak to them about.
This forms the basis of our sampling and what story mechanics you need.
#2 The crafting
We then create a set of story mechanics using provocative statements and AI-powered probing to elicit relevant stories from your target audience at scale.
This ensures the stories we collect meet your communication needs.
#3 Creating your toolkit
Stories are then analysed by humans and GenAI in order to develop your bespoke ‘communications tool kit’.
What's in your communications tool kit?:
Specific, relevant narrative themes that resonate with your target audience
Moving hero stories to inspire your thinking
